Careers

Population Connection is a unique organization with a professional and dedicated staff that is passionate about population stabilization, environmental protection, social justice, and health and well-being. We have 40,000 members and thousands more supporters and participating educators working together to build a more sustainable future for all of our planet’s inhabitants.

Education Marketing and Outreach Manager

General description

The Education Marketing and Outreach Manager develops and implements comprehensive marketing plans to promote the program’s K-12 curriculum, teacher workshops, graduate course, and international student video contest. This includes managing and executing marketing campaigns across digital platforms, social media, email marketing (using a CMS), print, and other channels. The Manager will oversee the program’s marketing as part of the Population Education team and make recommendations to other staff. Great potential for implementing new ideas and program growth for a self-starter.

Responsibilities include

Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
Develop digital and analog campaigns to market Population Education’s graduate course (offered 1–2 times per year) and student video contest (annual event) to middle and high school teachers. This includes timing the campaigns, compiling outreach lists, developing messaging and content, and implementing the outreach.
Create lists of appropriate university education faculty to target with outreach about our hands-on workshops for their preservice students (undergraduate and graduate).
Strategize, write and send cold and warm email outreach to university faculty, and hand off hot leads to colleagues who schedule and coordinate these workshops in different regions of the country.
Develop and implement a strategy for marketing classroom resources, which could include email campaigns, print ads in teacher publications, partnerships with other organizations and associations, and beyond.
Synchronize all campaigns to maximize engagement and avoid audience burnout.
Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
Travel to teacher conferences to network and to staff Population Education’s exhibit hall booth.
Advise on social media strategy, develop content, and collaborate with colleagues who create posts.

Requirements

Minimum 5 years of experience in a marketing and/or outreach role. Experience in the education and/or non-profit sectors a plus.
Interest in K-12 education and the organization’s issue areas (population, environment, sustainability)
Experience using HubSpot or other CMS.
Self-starter with a leadership mindset.
Ability to work collaboratively with other team members and contractors.
Excellent organizational skills and careful attention to details.
Excellent communication skills (written and verbal).

Compensation

$80,000- $90,000 plus competitive benefits package.

Work environment

This position is based in Washington, DC, with a current hybrid work schedule (2 days in the office; 3 at home).

Application instructions

Send resume and cover letter to jobs@popconnect.org.

Equal Opportunity Employment

Population Connection provides for a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religion, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, age, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. Population Connection hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Population Connection reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the organization. This applies to all applicants and staff members.

Population Connection also provides a work environment in which each staff member is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all staff members in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all employees and applicants.

Diversity, Equity, Inclusion, and Justice

Population Connection is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and organization’s achievement as well.

We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

Population Connection’s diversity initiatives are applicable—but not limited—to our practices and policies on recruitment and selection, compensation and benefits, professional development and training, promotions, transfers between departments, social and recreational programs, layoffs, terminations, and the ongoing development of a work environment built on the premise of gender and diversity equity that encourages and enforces:

Respectful communication and cooperation between all employees
Teamwork and employee participation, permitting the representation of all groups and employee perspectives
Work/life balance through flexible work schedules to accommodate employees’ varying needs
Employer and employee contributions to the communities we serve to promote a greater understanding and respect for diversity

All employees of Population Connection have a responsibility to treat others with dignity and respect at all times. All employees are expected to exhibit conduct that reflects inclusion during work, at work functions on or off the work site, and at all other organization-sponsored and participative events.